Copy & Design

IMG_0455I have been writing copy for well over a decade now. My first experience was when I was worked as a Marketing Specialist at Scholarly Resources / SR Books, where we managed the full lifecycle of our pieces.

We wrote the promotional copy; designed the marketing pieces that contained the copy on a MAC; prepped files for production; selected complimentary cardstock and PMS colors.

We worked closely with print vendors and mailhouses to produce and mail our final pieces; proofed bluelines and, finally, tracked the success rates of our pieces.