Author Videos

101029620When I was working as a web & social media marketing manager at CRC Press / Taylor & Francis Group, I was responsible for ramping up and running their author video program.

This involved researching and coming up with a robust list of pertinent and interesting questions to ask our authors about their books. I attended a
variety of industry conferences, such as mathematics and food science shows, related to our book disciplines, and personally interviewed a variety181700099
of our authors and editors with a flip video camera.

We found the authors were very excited to talk about their books. They were able
to bring personality and life to some of the drier engineering and statistics titles, and bolster interest in their new titles. They often deviated from the scripted questions and shared candidly.

We posted the videos right after the conferences when they were still timely and relevant, and occasionally included them in our post show promotional emails. They were viewed by many of the attendees and become an important part of our book promotion efforts.

I have included links to some of the videos I personally created below.


ginger levin


CRC Press Author
Ginger Levin

Project Management Complexity: A Competency Model

Interviewed in the Taylor & Francis/CRC Press Library in 2011

 


horton


CRC Press Author
Nicholas Horton

SAS and R: Data Management, Statistical Analysis and Graphics

Interviewed at JSM 2011

 


david green 

Taylor & Francis Journal Editor
David P. Green
Journal of Aquatic Food Product Technology

Interviewed at IFT 2011

 


jae park


CRC Press Author
Jae Park
Surimi and Surimi Seafood

Interviewed at IFT 2011

 


mian riaz

 

CRC Press Author
Mian Riaz
Soy Applications in Food

Interviewed at IFT 2011