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Copywriting

brochure collage white backgroundCENTCOM, LTD. — ADVERTISING MANAGEMENT FOR ACS
As marketing associate at Centcom, Ltd., the advertising arm of the American Chemical Society, I was responsible for generating ad revenue for their premier publication, Chemical & Engineering News and Modern Drug Discovery.

This entailed writing copy for postcard mailings, editorial calendars, faxes and emails that promoted each issue of the weekly publication.

We used ACT to sending the emails and faxes and I managed external graphic design and print vendors.The majority of the mailings were processed in the office with an onsite postage meter and mailing system.

I also wrote copy for their show daily publication brochures, which were designed to sell advertising space in their show daily publications that were distributed at chemical industry tradeshows. At the event, in addition to managing the booth, I wrote pieces on onsite seminars.
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Finally, I worked closely with a designer to promote C&EN’s 80th Anniversary celebration. We created an attractive 4-color brochure and matching envelope, and several 4-color ads to promote attendance at the event.

PROJECT MANAGEMENT INSTITUTE (PMI)
In my next position as Creative Services Account Executive at PMI, I was responsible for writing copy supporting their global congresses, Bookstore, Standards and Knowledge & Wisdom Center.

They launched OPM3 during my tenure there, and I created numerous pieces including OPM3 and OPM3 Product Suite FAQs and a Product Suite media kit. I also produced postcard and flyer copy to promote the third edition of their premier Standard, PMBOK Guide.

I wrote content for and managed the production for their North American and Latin American global 4-color brochures.

TYPES OF COPYWRITING INCLUDE:469978981

  • Brochures
  • Postcards
  • Bookmarks
  • Flyers
  • Releases
  • Book stands
  • Print advertisements