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SR Books

178791097-1
SR Books / Scholarly Resources | Marketing Specialist

Wilmington, Del. | 2001 to 2002

Directed complete academic and trade book promotion process from prepublication to course adoption and the bookstore

 

COPYWRITING/DESIGN PIECES

  • Catered copywriting to three different audiences: librarians, professors, and trade book sellers153149304
  • Wrote promotional copy about books and authors for use in brochures, news releases, and tip sheets
  • Designed book & microfilm brochures, news releases, and tip sheets
    on Mac
  • Posted book and microfilm information to www.scholarly.com using html coding
  • Edited and proofread brochures and other materials prior to publication
  • Promoted trade books via e-mail and direct mail marketing tactics

AUDIENCE RESEARCH, BOOK REVIEWS AND COURSE ADOPTION

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  • Selected potential book reviewers from internal contact list and coordinated book mailings to them
  • Solicited reviews of books and coordinated book mailings to prospective reviewers
  • Gathered and edited promotional quotes for back covers of books
  • Researched librarian contact information on the Internet
  • Conducted follow up with professors that requested examination copies of college texts

This section includes copy I wrote when I was at SR Books. The shelf includes some of the news releases I used to promote our newly published books.