MoreVisibility


MoreVisibility | Web Content Editor
Boca Raton, Fla. | 2014 to 2015

Produced full cycle of content-related work, researched, produced and presented project deliverables to clients for this digital ad agency

Natural Department

CONTENT STRATEGY
Created client content strategies that included navigation, content, design, blog, and other recommendations

CONTENT PLANNING, CREATION AND IMPLEMENTATION:
Assessed current client link portfolios, produced inbound link summaries, strategy reports and editorial calendars
Developed blog editorial calendars, wrote optimized client corporate blog content, uploaded posts and images using CMS
Researched and wrote optimized content for client website pages, press releases and blog
Presented client deliverables to clients via onsite and via web conference with client strategist
Wrote optimized content for MoreVisibility corporate blog

RESEARCH:
Conducted background research and interviewed clients about their companies and goals during discovery calls
Studied client site property performance using Google Analytics, Google Webmaster Tools and Open Site Explorer
Performed online research using Google Adwords and other tools to select optimal keywords/keyphrases for client site

PORTFOLIO PIECES:
This section includes some of the blog posts I wrote while working at MoreVisibility:
Building a Content Strategy: Ask the Expert
Can’t Get Enough of Facebook? Facebook Suits Up for the Office
Employee Brand Advocates: Harnessing Employee Enthusiasm to Bolster Your Brand From the Inside Out
Google Authorship Retired Based on Lukewarm Results
LinkedIn & VolunteerMatch Partner to Support Community Involvement
When To Consider Outsourcing Your Blog Content

SOFTWARE:
Google Analytics; Google AdWords; Google Webmaster Tools; Open Site Explorer; Blog Engine; WordPress; Bugzilla; Canva; LinkedIn