MoreVisibility


MoreVisibility | Web Content Editor
Boca Raton, Fla. | 2014 to 2015

Produced full cycle of content-related work, researched, produced and presented project deliverables to clients for this digital ad agency

Natural Department

CONTENT STRATEGY

  • Provided targeted recommendations on site navigation, content, design, blog and other properties
  • Created comprehensive presentations which included screenshots and links to examples online, and specific site content and blog topic recommendations

CONTENT PLANNING, CREATION AND IMPLEMENTATION:

  • Assessed current client link portfolios, produced inbound link summaries, strategy reports and editorial calendars
  • Developed blog editorial calendars, wrote optimized client corporate blog content, uploaded posts and images using CMS
  • Researched and wrote optimized content for client website pages, press releases and blog
  • Presented client deliverables to clients via onsite and via web conference with client strategist
  • Wrote optimized content for MoreVisibility corporate blog

RESEARCH:

  • Assessed client site navigation, content, design, blog and other properties
  • Referenced client competitors sites and properties
  • Conducted background research and interviewed clients about their companies and goals during discovery calls
  • Studied client site property performance using Google Analytics, Google Webmaster Tools and Open Site Explorer
  • Performed online research using Google Adwords and other tools to select optimal keywords/keyphrases for client site

PORTFOLIO PIECES:
This section includes some of the blog posts I wrote while working at MoreVisibility:
Building a Content Strategy: Ask the Expert
Can’t Get Enough of Facebook? Facebook Suits Up for the Office
Employee Brand Advocates: Harnessing Employee Enthusiasm to Bolster Your Brand From the Inside Out
Google Authorship Retired Based on Lukewarm Results
LinkedIn & VolunteerMatch Partner to Support Community Involvement
When To Consider Outsourcing Your Blog Content

SOFTWARE:
Google Analytics; Google AdWords; Google Webmaster Tools; Open Site Explorer; Blog Engine; WordPress; Bugzilla; Canva; LinkedIn