Environmental Health Perspectives

Environmental Health Perspectives (EHP) | Marketing and Social Media Lead
(Kelly Government Solutions Contract)

Durham, N.C. | 2018-2019

As the first full-time marketer supporting this government-funded, environmental health publication, I researched, created and implemented a comprehensive digital marketing strategy. The plan includes a revised site taxonomy, fresh page content and  a more visual and broader approach to social media. We are also tasked with promoting new content, including curated collections and the recently relaunched podcast program.


CONTENT STRATEGY
Compile and analyze the journal’s current footprint using Google Analytics, social media data and Altmetric Explorer
Research competitor sites, social media channels, data and marketing tactics
Interview key stakeholders to understand overall goals, audiences, value proposition, history, strengths, successes and pain points
Provide an overarching strategy which includes specific website and social media recommendations

WEBSITE
Redesign site taxonomy prior to new site launch on the Literatum platform
Collaborate with news editor to create new page content to emphasize EHP‘s unique value proposition

SOCIAL MEDIA

Revamp social media program to include a wider variety of content, graphics to reinforce strategic messaging, author engagement and tagging
Create social media planning calendar to facilitate advance, detailed scheduling, encourage team participation and collaboration
Apply consistent branding and naming convention to all files and images 
Research related observances, events and related hashtags
Follow a wider variety of authors and influencers on social media, and share their content when applicable

PROCESS/PROJECT MANAGEMENT
Created internal SharePoint site to serve as portal for marketing project coordination; document and image storage and Best Practice resource hub
Develop ticketing system and processes to streamline and enhance project organization and encourage cross team communication

LIAISON BETWEEN PRODUCTION AND EDITORIAL TEAMS
Coordinate editorial and production deliverables while keeping leadership apprised of project progress and statuses

PORTFOLIO PIECES:
SOT Trifold brochure

SOFTWARE:
Jira; SharePoint; Literatum;