Environmental Health Perspectives

Environmental Health Perspectives (EHP) | Marketing and Social Media Lead
(Kelly Government Solutions Contract)

Durham, N.C. | 2018-2019

Develop and implement comprehensive digital marketing strategy for this government-funded, environmental health publication


Liaison Between Production and Editorial Teams

WEBSITE
Redesign site taxonomy and create new page content to emphasize EHP‘s unique value proposition

SOCIAL MEDIA

Revamp social media program to include a wider variety of content, graphics, strategic messaging, author engagement and tagging
Create social media planning calendar to facilitate advanced, detailed scheduling, encourage team participation and collaboration

PROCESS/PROJECT MANAGEMENT
Build integrated campaigns across all media channels to increase author submissions and readership
Develop ticketing system and processes to streamline and enhance project organization and encourage cross team communication
Coordinate editorial and production deliverables while keeping leadership apprised of project progress and statuses